As we are all getting used to the “new normal” of working during the COVID-19 pandemic, many of the adopted ways are here to stay and not just a stop-gap. The pharmaceutical industry and ...
3 mins read
INTRODUCTION Pharmaceutical and life sciences companies are facing rapidly accelerating rates of disruption due to COVID-19, the new digital era, and traditional forces like new product ...
6 mins read
As a follow-up to our first Pharmaceutical Management Science Association (PMSA) blog on Axtria’s participation in PMSA’s 2018 Annual Conference, we would now like to draw your attention to ...
1 mins read
Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...
5 mins read
Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...
4 mins read
As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...
5 mins read
In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...
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In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...
2 mins read
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