Pharma Marketing Analytics

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    In recent years, rare disease products, or orphan drugs, have observed an increase in research and development (R&D) focus from pharma, biopharma, and biotech companies. A study ...

    4 mins read

    INTRODUCTION The field force has always played a pivotal role in engaging with healthcare practitioners (HCPs) and driving demand. Some studies have shown up to a 10x return on the dollar ...

    5 mins read

    This blog is the ­second of a two-part series. It highlights three of the six reasons for emerging pharma companies to move away from siloed point-solutions and choose an integrated ...

    5 mins read

    The Life Sciences analytics industry is progressing each day with AI/ML driven technologies and the exploding healthcare data, which is expected to cross 2,314 exabytes by 20201. New ...

    5 mins read

    The life sciences industry is experiencing a digital transformation. Patients’ expectations have grown with the amount of health-related information available online, and almost 67% of ...

    4 mins read

    We all know that in sales, the outcomes you get are the outcomes you incent. This is especially important for large field forces such as pharma, where a very large number of influencers are ...

    3 mins read

    Axtria conducted a workshop on Multi-Channel Marketing and Next Generation Engagement at the PMSA January Symposium in Las Vegas.

    2 mins read

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    Omnichannel Customer Engagement

    Ensure 360-degree customer engagement with omnichannel marketing solutions.

    Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...

    5 mins read

    Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...

    4 mins read

    Call Planning

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    As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

    5 mins read

    In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

    1 mins read

    In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...

    2 mins read

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