The animal health industry is expanding at a combined annual growth rate (CAGR) of 6.3% per year, and global sales are now projected to be $67.56 BN by the end of 2026.1 This growth lends ...
6 mins readStatistical techniques are used extensively to simulate and estimate the impact of a decision that has potentially far-reaching consequences. One such statistical method compares multiple ...
4 mins readIn the last few decades, technology has advanced at an unfathomable pace. Digital and cloud-based innovations create new possibilities daily, accelerating transformation for businesses and ...
4 mins readMany pharmaceutical companies deploy specialized sales reps, known as field specialists, to ensure patient safety and improve health outcomes. Field specialists can:
3 mins readEnable a modern data analytics platform ecosystem to empower data-driven culture, purpose-built use cases, and business-driven outcomes
5 mins readGreetings, As we draw closer to the next year, I want to express a heartfelt thank you to all our clients, partners, and Axtrians for your support throughout the most unprecedented of ...
2 mins readOver the last ten years, the clinical research industry has evolved in many aspects. For instance, the industry is shifting from simple trials to global and more patient-centric trials. As ...
5 mins readIntroduction With the uncertainty in these pandemic times, sales forces are dwindling, and access to a broader selection of physicians, hospitals, and integrated delivery networks (IDNs) is ...
4 mins readThe United States Food and Drug Administration (FDA) defines a rare disease or orphan disease as a disease or state that affects less than 200,000 patients in the US, or that affects no ...
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Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...
5 mins readAcross all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...
4 mins readAs the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...
5 mins readIn continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...
1 mins readIn our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...
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