Advanced Analytics

Promotional blackouts, defined as strategically timed periods during which marketing promotions are intentionally withheld, have emerged as a noteworthy component of contemporary marketing ...

The animal health industry is expanding at a combined annual growth rate (CAGR) of 6.3% per year, and global sales are now projected to be $67.56 BN by the end of 2026.1 This growth lends ...

Statistical techniques are used extensively to simulate and estimate the impact of a decision that has potentially far-reaching consequences. One such statistical method compares multiple ...

In the last few decades, technology has advanced at an unfathomable pace. Digital and cloud-based innovations create new possibilities daily, accelerating transformation for businesses and ...

Sales and marketing teams in all life sciences organizations allocate large budgets to multichannel marketing and promotion campaigns. It’s natural for them to want to accurately assess the ...

Many pharmaceutical companies deploy specialized sales reps, known as field specialists, to ensure patient safety and improve health outcomes. Field specialists can:

Enable a modern data analytics platform ecosystem to empower data-driven culture, purpose-built use cases, and business-driven outcomes

Greetings, As we draw closer to the next year, I want to express a heartfelt thank you to all our clients, partners, and Axtrians for your support throughout the most unprecedented of ...

Over the last ten years, the clinical research industry has evolved in many aspects. For instance, the industry is shifting from simple trials to global and more patient-centric trials. As ...