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  Should Pharma Companies Care About New-to-brand Prescriptions?
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  Is Your Life Sciences Commercial Data Ecosystem Up to Par?
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  “Walk the Talk” - Manish Mittal's Leadership Insights in The Edge Newsletter by...
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  Seven Pillars of GenAI for Enterprise-level Value Generation
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  October 2024
  
  GenAI for value creation, Gartner Hype Cycle 2024, future of integrated evidence planning, and more.
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Contact Us

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Connell Drive, 5^th & 6^th Floor,
Berkeley Heights, NJ 07922
United States

+1-877-929-8742
connect@axtria.com

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Explore Next Generation Analytics with Axtria at PMSA 2018!

Explore Next Generation Analytics with Axtria at PMSA 2018!

We are excited to announce that Axtria will be participating in the Pharmaceutical Management Science Association’s (PMSA) annual conference yet again. This year’s theme is “Next Generation ...

2 mins read

Axtria’s benchmark study on analytics innovation readiness @ PMSA ...

Following on from our first PMSA blog post on the pre-conference tutorial, we would now like to draw your attention to the thought-leading presentations we have planned on April 25th.

1 mins read

Best Practices in Designing, Measuring & Optimizing Sales ...

Axtria shares a long association with Pharmaceutical Management Science Association (PMSA), and we are excited to be back at this year’s conference as a Gold Sponsor. Axtria has a lot of ...

1 mins read

Discover the Magic with Axtria at PMSA 2017!

Discover the Magic with Axtria at PMSA 2017!

There is no doubt that the Pharmaceutical Management Science Association’s (PMSA) annual conference is one of the most eagerly awaited events on the Pharma calendar. This year’s theme is ...

2 mins read

Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized ...

The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

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Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at Scale?

Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at ...

Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...

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Improving Targeting and Call Planning for the Changing Pharma Landscape

Improving Targeting and Call Planning for the Changing Pharma Landscape

As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

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Infographic: 5 Keys to Effective Call Planning for Pharma Sales

Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

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Axtria Webinar: Sales Targeting and Call Planning

Axtria Webinar: Sales Targeting and Call Planning

In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

1 mins read