Pharma Analytics

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    Introduction With the uncertainty in these pandemic times, sales forces are dwindling, and access to a broader selection of physicians, hospitals, and integrated delivery networks (IDNs) is ...

    3 mins read

    This blog is the ­second of a two-part series. It highlights three of the six reasons for Small and Medium Business (SMB) pharma companies to move away from siloed point-solutions and ...

    4 mins read

    The COVID-19 pandemic has accelerated several changes in the pharmaceutical commercial model that were already underway: the digitization of sales rep-physician engagement, an influx of ...

    3 mins read

    The pandemic has brought forth several unexpected changes to companies’ business and commercial models across industries. For the life sciences industry, 2020 pushed organizations to ...

    2 mins read

    States Feeling Budget Pressures Due to Expanding Medicaid Enrollment Economic recession effects induced by state and local public policy responses to the COVID-19 pandemic (according to the ...

    5 mins read

    What Should the Pharma Industry Learn from the 2020 Elections? 1.1 Current State of Party Control of the White House and Congress The November 2020 elections for President, Senate, and ...

    7 mins read

    Most pharma organizations consider ‘data’ as a key focus area to forge emerging business models by harnessing its immense potential. Data is crucial to fulfilling critical decision making ...

    4 mins read

    In addition to Axtria’s presentations and posters (discussed in our first blog on Axtria’s participation in PMSA’s 2018 Annual Conference), Axtria’s Principal, Devesh Verma, Ph.D., will be ...

    1 mins read

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    Omnichannel Customer Engagement

    Ensure 360-degree customer engagement with omnichannel marketing solutions.

    Omnichannel Marketing is Widely Used With Clear Benefits and Will Become More Essential in the Months to Come Today, omnichannel marketing is largely accepted as a necessary and effective way of ...

    6 mins read

    The healthcare industry finds itself at the center of the coronavirus crisis, especially in terms of how patient care is managed and delivered. Meanwhile, most other companies are fathoming the ...

    5 mins read

    Call Planning

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    As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

    5 mins read

    In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

    1 mins read

    In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...

    2 mins read

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