INTRODUCTION The animal health industry is expanding at a combined annual growth rate (CAGR) of 6.3% per year, and global sales are now projected to be $67.56 BN by the end of 2026.1 This ...
6 mins readIn the last few decades, technology has advanced at an unfathomable pace. Digital and cloud-based innovations create new possibilities daily, accelerating transformation for businesses and ...
4 mins readThe journey from sourcing data to making data-driven decisions is critical and complex. In this journey, life sciences companies transit via several opportunities to define a competitive ...
5 mins readEnable a modern data analytics platform ecosystem to empower data-driven culture, purpose-built use cases, and business-driven outcomes
5 mins readINTRODUCTION The field force has always played a pivotal role in engaging with healthcare practitioners (HCPs) and driving demand. Some studies have shown up to a 10x return on the dollar ...
5 mins readThis blog is the second of a two-part series. It highlights three of the six reasons for emerging pharma companies to move away from siloed point-solutions and choose an integrated ...
5 mins readIn this first of a two-part series blog, we highlight three of six reasons to choose an integrated end-to-end commercial data and analytics solution against siloed point-solutions. These ...
5 mins readPharmaceutical companies heavily rely on key opinion leaders (KOLs) to create awareness about drugs and lend credibility to their products amongst the medical community. Hence, developing a ...
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Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...
5 mins readAcross all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...
4 mins readAs the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...
5 mins readIn continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...
1 mins readIn our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...
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