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    Data Analytics

    We Believe In The Power Of Impactful Stories. Discover Insights, Industry Perspectives And Modern Business Approaches.
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        Three Data Analytics Opportunities In Animal Health To Watch Out For

        Three Data Analytics Opportunities In Animal Health To Watch Out For

        The animal health industry is expanding at a combined annual growth rate (CAGR) of 6.3% per year, and global sales are now projected to be $67.56 BN by the end of 2026.1 This growth lends ...

        6 mins read
        Three Key Components Of Successful Digital Transformation

        Three Key Components Of Successful Digital Transformation

        The journey from sourcing data to making data-driven decisions is critical and complex. In this journey, life sciences companies transit via several opportunities to define a competitive ...

        5 mins read
        Modern Data Analytics Platforms: In It to Win It!

        Modern Data Analytics Platforms: In It to Win It!

        Enable a modern data analytics platform ecosystem to empower data-driven culture, purpose-built use cases, and business-driven outcomes

        5 mins read
        Next-Generation Activity Planning Is The New Normal

        Next-Generation Activity Planning Is The New Normal

        INTRODUCTION The field force has always played a pivotal role in engaging with healthcare practitioners (HCPs) and driving demand. Some studies have shown up to a 10x return on the dollar ...

        5 mins read
        Why Emerging Pharma Companies Move Away From Point-Solutions? – Part 2

        Why Emerging Pharma Companies Move Away From Point-Solutions? – Part 2

        This blog is the second of a two-part series. It highlights three of the six reasons for emerging pharma companies to move away from siloed point-solutions and choose an integrated ...

        5 mins read
        Why Emerging Pharma Companies Move Away From Point-Solutions? – Part 1

        Why Emerging Pharma Companies Move Away From Point-Solutions? – Part 1

        In this first of a two-part series blog, we highlight three of six reasons to choose an integrated end-to-end commercial data and analytics solution against siloed point-solutions. These ...

        5 mins read
        Key Opinion Leaders for Pharmaceutical Companies: How do you Identify the Right Experts for Your Brand?

        Key Opinion Leaders for Pharmaceutical Companies: How do you Identify ...

        Pharmaceutical companies heavily rely on key opinion leaders (KOLs) to create awareness about drugs and lend credibility to their products amongst the medical community. Hence, developing a ...

        6 mins read

        Omnichannel Customer Engagement

        Ensure 360-degree customer engagement with omnichannel marketing solutions.
        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized ...

        The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

        4 mins read
        Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at Scale?

        Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at ...

        Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...

        4 mins read
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        Call Planning

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        Improving Targeting and Call Planning for the Changing Pharma Landscape

        Improving Targeting and Call Planning for the Changing Pharma Landscape

        As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

        5 mins read
        Infographic: 5 Keys to Effective Call Planning for Pharma Sales

        Infographic: 5 Keys to Effective Call Planning for Pharma Sales

        Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

        0 mins read
        Axtria Webinar: Sales Targeting and Call Planning

        Axtria Webinar: Sales Targeting and Call Planning

        In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

        1 mins read
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