INTRODUCTION The animal health industry is expanding at a combined annual growth rate (CAGR) of 6.3% per year, and global sales are now projected to be $67.56 BN by the end of 2026.1 This ...
6 mins read
In the last few decades, technology has advanced at an unfathomable pace. Digital and cloud-based innovations create new possibilities daily, accelerating transformation for businesses and ...
4 mins read
The journey from sourcing data to making data-driven decisions is critical and complex. In this journey, life sciences companies transit via several opportunities to define a competitive ...
5 mins read
Enable a modern data analytics platform ecosystem to empower data-driven culture, purpose-built use cases, and business-driven outcomes
5 mins read
INTRODUCTION The field force has always played a pivotal role in engaging with healthcare practitioners (HCPs) and driving demand. Some studies have shown up to a 10x return on the dollar ...
5 mins read
This blog is the second of a two-part series. It highlights three of the six reasons for emerging pharma companies to move away from siloed point-solutions and choose an integrated ...
5 mins read
In this first of a two-part series blog, we highlight three of six reasons to choose an integrated end-to-end commercial data and analytics solution against siloed point-solutions. These ...
5 mins read
Pharmaceutical companies heavily rely on key opinion leaders (KOLs) to create awareness about drugs and lend credibility to their products amongst the medical community. Hence, developing a ...
6 mins read
Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...
5 mins read
Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...
4 mins read
As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...
5 mins read
In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...
1 mins read
In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...
2 mins read
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