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The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, ...

Statistical techniques are used extensively to simulate and estimate the impact of a decision that has potentially far-reaching consequences. One such statistical method compares multiple ...

INTRODUCTION In 2020, organizations spent approximately $738 billion on digital transformation. That number is expected to grow at 22.1% of the compound annual growth rate (CAGR) during ...

Over the last ten years, the clinical research industry has evolved in many aspects. For instance, the industry is shifting from simple trials to global and more patient-centric trials. As ...

In today's rapidly changing and competitive business environment, sales professionals must be agile, able to anticipate changes, and capitalize on new opportunities. Simultaneously, ...

Pharmaceutical companies heavily rely on key opinion leaders (KOLs) to create awareness about drugs and lend credibility to their products amongst the medical community. Hence, developing a ...

Omnichannel Marketing is Widely Used With Clear Benefits and Will Become More Essential in the Months to Come Today, omnichannel marketing is largely accepted as a necessary and effective ...

The healthcare industry finds itself at the center of the coronavirus crisis, especially in terms of how patient care is managed and delivered. Meanwhile, most other companies are fathoming ...

As per a systemic review1 published in Annals of Internal Medicine, assessing the impact of interventions to improve adherence, it was found that about half the medications prescribed for ...