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Managing Sales Operations in a Changing Environment: GLP-1 Drugs and Their Surprise...
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Up To 10% Higher Return On Investment (ROI) From An Omnichannel-Led Digital Engagement...
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Dynamic Targeting: Five Pillars of Implementation for Pharma Sales Force Effectiveness
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Managing Sales Operations in a Changing Environment: GLP-1 Drugs and Their Surprise...
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Report
Dynamic Targeting: Five Pillars of Implementation for Pharma Sales Force Effectiveness
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Up To 10% Higher Return On Investment (ROI) From An Omnichannel-Led Digital Engagement...
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Report
Dynamic Targeting: Five Pillars of Implementation for Pharma Sales Force Effectiveness
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Up To 10% Higher Return On Investment (ROI) From An Omnichannel-Led Digital Engagement...
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Report
Dynamic Targeting: Five Pillars of Implementation for Pharma Sales Force Effectiveness
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Latest Insights
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Dynamic Targeting: Five Pillars of Implementation for Pharma Sales Force Effectiveness
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Up To 10% Higher Return On Investment (ROI) From An Omnichannel-Led Digital Engagement...
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Dynamic Targeting: Five Pillars of Implementation for Pharma Sales Force Effectiveness
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Up To 10% Higher Return On Investment (ROI) From An Omnichannel-Led Digital Engagement...
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A Custom-Built Hierarchy Management System To Facilitate On-Demand Commercial Analytics...
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8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution
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Dynamic Targeting: The Key to Superior Customer Engagement and Improved Brand Reach
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Promotional blackouts, defined as strategically timed periods during which marketing promotions are intentionally withheld, have emerged as a noteworthy component of contemporary marketing ...
7 mins readTraditional marketing looks at promotional activities in isolation. For example, a direct-to-consumer (DTC) manager focuses only on DTC content, such as which slots to buy across channels. ...
5 mins readSales and marketing teams in all life sciences organizations allocate large budgets to multichannel marketing and promotion campaigns. It’s natural for them to want to accurately assess the ...
4 mins readAxtria Blogs have continued to follow the uncertain course of the US economic recovery, like an “accordion” or repeating “W-shape” induced by the COVID-19 pandemic [1-2]. Newly released ...
6 mins read“VIRUS WIPES OUT 5 YEARS OF ECONOMIC GROWTH” The headline on the record drop in US GDP for Q2 2020 at an annual rate of 32.9% and 9.5% from the previous quarter, The New York Times, print ...
5 mins readWill the recovery of local economies from the coronavirus pandemic take the shape of a V, U, Nike Swoosh, or W? The “W” shape is gaining more acceptance from economists as they consider the ...
3 mins readToday’s increasingly digital society is causing an evolution in pharma marketing strategies. Numerous digital channels have sprung up due to technological advancements, and they are ...
5 mins readThe Life Sciences analytics industry is progressing each day with AI/ML driven technologies and the exploding healthcare data, which is expected to cross 2,314 exabytes by 20201. New ...
5 mins readThe life sciences industry is experiencing a digital transformation. Patients’ expectations have grown with the amount of health-related information available online, and almost 67% of ...
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The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...
4 mins readOmnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...
5 mins readAs the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...
5 mins readEffective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...
0 mins readIn continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...
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