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    AXTRIA'S BLOGS

    We believe in the power of impactful stories. Discover Insights, Industry Perspectives And Modern Business Approaches.
      Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns
      Trending

      Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized ...

      The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...
      4 mins read
      Driving Sales Rep Performance With Statistically Defined Incentive Plans
      Trending

      Driving Sales Rep Performance With Statistically Defined Incentive Plans

      Statistical techniques are used extensively to simulate and estimate the impact of a decision that has potentially far-reaching consequences. One such statistical method compares multiple population ...
      4 mins read
      The Rise of Omnichannel and the Five Key Factors Impacting Its Successful Implementation
      Trending

      The Rise of Omnichannel and the Five Key Factors Impacting Its Successful ...

      INTRODUCTION In 2020, organizations spent approximately $738 billion on digital transformation. That number is expected to grow at 22.1% of the compound annual growth rate (CAGR) during 2020-2028 and ...
      6 mins read
      5 Reasons For The Switch From Clinical Data Management To Clinical Data Science
      Trending

      5 Reasons For The Switch From Clinical Data Management To Clinical Data Science

      Over the last ten years, the clinical research industry has evolved in many aspects. For instance, the industry is shifting from simple trials to global and more patient-centric trials. As the access ...
      5 mins read
      Trends and Best Practices Across Four Strategic Incentive Compensation Components for Pharmaceutical Sales Teams
      Trending

      Trends and Best Practices Across Four Strategic Incentive Compensation ...

      In today's rapidly changing and competitive business environment, sales professionals must be agile, able to anticipate changes, and capitalize on new opportunities. Simultaneously, organizations ...
      6 mins read
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        Omnichannel Customer Engagement

        Ensure 360-degree customer engagement with omnichannel marketing solutions.
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        Call Planning

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        Improving Targeting and Call Planning for the Changing Pharma Landscape

        Improving Targeting and Call Planning for the Changing Pharma Landscape

        As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

        5 mins read
        Infographic: 5 Keys to Effective Call Planning for Pharma Sales

        Infographic: 5 Keys to Effective Call Planning for Pharma Sales

        Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

        0 mins read
        Axtria Webinar: Sales Targeting and Call Planning

        Axtria Webinar: Sales Targeting and Call Planning

        In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

        1 mins read
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